Steeptown is a GTM studio.
We build software and systems to unlock modern go-to-market.
Modern software doesn't scale on funnels alone anymore.
The old playbook—build a shiny product, pour leads into a top-of-funnel machine, pray for virality—is breaking. Today's winners grow through strategic partnerships, cloud marketplaces (AWS, Azure, Google), co-sell motions with hyperscalers, and long-lived relationships that compound revenue year after year.
Most tools and teams weren't built for this world. They still chase quick hacks and short-term spikes. Steeptown exists to build what should exist in it.
We create real, AI-first software products, deploy them live with actual users, ruthlessly test what drives traction, then productize the winning patterns into durable systems.
Some evolve into standalone businesses (like Wizzist, Steepworks, Merrily, MeanLedger).
Some become shared infrastructure that powers multiple operators.
Founder
Joe Merrill
Joe has spent his career building and operating large-scale software systems at Bandwidth, Dialpad, Dataminr, and Microsoft.
Steeptown is the result of watching go-to-market become increasingly complex while the tools stayed the same.